How (and Why) to Use Email in Your D2C Healthcare Marketing Strategy

Phoebe is a contributing writer for Right Side Up, a digital marketing and growth consultancy that helps companies scale and optimize their marketing efforts.

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This article highlights the effectiveness of email marketing for direct-to-consumer (D2C) healthcare companies, emphasizing the importance of personalization, ethical communication, and regulatory compliance. It explores how email can be used to nurture leads, drive complex healthcare goals, and maintain meaningful, empathetic connections with users, all while adhering to strict privacy regulations.