Influencer Marketing for Niche Audiences

Phoebe is a contributing writer for Right Side Up, a digital marketing and growth consultancy that helps companies scale and optimize their marketing efforts.

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This article explores how influencer marketing can be highly effective for promoting niche products, despite challenges such as reaching the right audience. It provides a step-by-step guide to finding the right influencers, setting campaign goals, and executing successful partnerships with smaller, more targeted creators to drive meaningful engagement and conversions for specialized products.