The Role of Influencers in Fintech Marketing

Phoebe is a contributing writer for Right Side Up, a digital marketing and growth consultancy that helps companies scale and optimize their marketing efforts.

Check out the full article HERE!

In this article, Phoebe explores the rising role of fintech influencers ("finfluencers") in marketing financial products, highlighting their ability to bridge the gap between complex financial services and everyday consumers. The piece delves into the advantages of partnering with trusted creators for authenticity and reach, while also emphasizing the need for careful compliance, transparency, and strategy to navigate the highly regulated world of financial marketing.