How to Measure Success for an Influencer Marketing Campaign

Phoebe is a contributing writer for Right Side Up, is a digital marketing and growth consultancy that helps companies scale and optimize their marketing efforts.

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In this article, Phoebe explores the potential of influencer marketing as a growth strategy for startups and mid-stage companies, often perceived as a luxury reserved for large brands. I break down the key components of influencer campaigns, from awareness-building to conversion, offering actionable strategies and measurement techniques, including the use of trackable links and incentive-driven tactics to assess campaign effectiveness.